Sales Is a Game: Sabrina Victoria on Money, Community, and Doing Hard Things Together

A few years ago, Heather met Sabrina Victoria — and she didn’t yet know how much that meeting would impact her art business and her life. In this episode, Sabrina, founder of House of Velani, shares the story behind her work:

• Becoming a single mom at 20 and losing her entire family and community, building a 150-person door-to-door sales organization, pivoting overnight when COVID hit, and interviewing over 800 women on her own podcast.
• Heather and Sabrina talk candidly about trusting your gut and taking swift action, giving yourself permission to quit
• What isn’t aligned, why “solopreneur” is a lie that keeps women small, and how to make sales feel like a game instead of a grind. It’s a conversation about survival, community, and what becomes possible when women stop doing hard things alone.

Episode Outline

• Welcome + intro: how Heather and Sabrina’s first meeting changed everything
• Sabrina’s mission: helping women get seen, heard, and paid
• Becoming a single mom at 20 and losing her family and community
• The polarizing difference between doing hard things alone vs. in community
• What 800+ interviews taught Sabrina about whose story is “hard”
• Trusting your gut and taking swift, decisive action
• The “unfinished book” epiphany — giving yourself permission to quit
• Where women get stuck in business: sales, sales, sales
• Making sales playful instead of scary
• Sabrina’s sales background: door-to-door, 150 reps, six offices, and pivoting through COVID
• Podcasting as a business growth and healing tool
• The lie of solopreneurship

Guest Bio

Sabrina Victoria is the founder of House of Velani, a community and membership for women business owners built around focus, action, and commitment. With nearly two decades of sales experience — including running 150 doorto-door sales reps across six offices — Sabrina pivoted her business online during COVID and has since interviewed more than 800 women on her own podcast. She helps women entrepreneurs move past fear around sales and build businesses rooted in genuine community instead of going it alone.

Connect with Sabrina: sabrinavictoria.com | Facebook group | House of Velani (ask about a free guest pass)