HUB 519 AUTHOR PANEL – Deborah Reuben, Emma Toops, and Mitch Weisburgh
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“Build it, and they will come” is a terrible strategy for writing a business book.
Too many entrepreneurs assume that once their book is published, readers will somehow discover it, recommend it, and start reaching out to become clients. But books rarely create opportunities on their own. They need a clear strategy behind them.
Before you write your first chapter, it’s worth asking: How will people find this book? Why will they choose to read it? And once they do, what do I want them to do next?
Those questions can dramatically change the book you write and the results it creates.
That’s exactly why I created the Author ROI Lab. It’s a small-group program that helps entrepreneurs think strategically before they write, so they create a book that supports their business goals instead of simply adding another title to the marketplace.
If you’re considering writing a business book, learn more at http://www.AuthorROILab.com.
And now, let’s meet today’s panelists.
Deborah Reuben wrote “Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future,” a forward-looking guide that helps leaders move beyond reactive thinking, embrace innovation, and intentionally shape the future they want to create.
Emma Toops wrote “Wait, What?!: The Success Formula for When Life Plays Out Differently Than You Expected,” an inspiring guide that helps readers navigate unexpected life changes, embrace uncertainty, and redefine success with resilience, purpose, and confidence.
Mitch Weisburgh wrote “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success,” a practical personal development book that helps readers recognize unhelpful thought patterns, shift their mindset, and unlock greater happiness, confidence, and success.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
In this episode, we discuss the following:
🟠 Write For The Real Reader: A busy executive, young adult, or lifelong learner needs a book built for their actual context.
🟠 Make The Book Actionable: Skimmable sections, tools, and takeaways help readers use the ideas right away.
🟠 Hire The Right Support: Different experts can help with manuscript development, production, marketing, and launch.
🟠 Measure The Right Outcome: Success can mean the book reaches the right hands, not just that it sells copies.
🟠 Use Reviews As Evidence: Written reviews show that readers are engaging with the ideas and applying them.
🟠 Create Study Guides And Tools: Book clubs, courses, and discussion guides help turn reading into implementation.
🟠 Test The Next Book First: A future book works better when the audience, offer, and stories are explored before writing.
Links for Deborah Reuben
Links for Emma Topps
Links for Mitch Weisburgh
Robbie’s Resources
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Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
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Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
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