Starting Over: Lessons in Leaving Corporate and Building a New Brand
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Stephan Bajaio left a 14-year run at one of the world’s leading enterprise SEO platforms with a massive LinkedIn following, deep industry connections, and a resume full of Fortune 500 names. What he did not have was a following that matched who he needed to reach as a new business owner.
In this episode, Stephan gets honest about the gap between the network you build in corporate and the one you actually need when you go out on your own, why niching down feels terrifying even when you know it is necessary, and what it means to solve for your audience before you ever try to sell to them.
You’ll learn:
- Why a large LinkedIn following can actually work against you when you start something new
- The drafty room analogy that explains why keeping every door open is not a strategy
- What Stephan looks for now to decide if a prospect is even worth pursuing
- Why he scrapped a four-page guide and built a calculator instead and what happened
- The difference between being solution aware and being you aware and why it matters
- What Stephan believes is the most valuable asset any business owner has right now
If you have ever wondered whether your old network is actually your new audience, this conversation will make you think twice.
Connect with Stephan Bajaio:
- Website: vibelogic.com
- LinkedIn: Stephan Bajaio
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
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