From Sales Struggles to Selling for Weirdos: How to Simplify Marketing

Sara Torpey’s first business was, by her own admission, one giant marketing mistake. She and her partner spent a year building something they believed in, told almost no one about it, and then wondered why nobody showed up when they finally launched it.

In this episode, Sara gets refreshingly honest about what went wrong, why talking to people is not just a tactic but the foundation of everything else in marketing, and what changed when she started her second business with a completely different approach.

You’ll learn:

• What happens when you build something great and tell no one about it
• Why trying to convince people who are not your audience is a trap that quietly drains your confidence
• The grocery store aisle analogy that explains what it actually looks like to try and talk to everyone at once
• Why the workshop or the webinar is not the end point of your marketing
• How conversations with real people generate better ideas than any strategy session
• The one thing Sara does first whenever her business feels out of sync

If you have been hiding behind the scenes waiting until things are ready, this conversation is going to nudge you back toward the people.

Connect with Sara Torpey:

• Website: torpeycoaching.com
• LinkedIn: Sara Torpey

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

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