HUB 520: AUTHOR PANEL – Joel Benge, Loren Sanders, and Stephanie McAuliffe
Share the goodness!
You’ve probably heard that you need to solve a problem for your readers. That’s good advice. But here’s the question I wish more aspiring authors would ask before they start writing.
Does your ideal reader know they have that problem?
Some problems are obvious. Others aren’t. Your reader may be frustrated, stuck, or dissatisfied without realizing what’s actually causing it. If your book is written for someone who doesn’t recognize the problem you’re solving, your message may never land the way you intended.
That’s why understanding your audience matters so much. You need to know how they describe their challenges, what they’re already searching for, and whether they’re actively looking for a solution. Sometimes the book you want to write isn’t the book your audience is ready to read.
These are exactly the kinds of conversations we have in the Author ROI Lab. Before you spend months writing a book, we’ll help you think through who your ideal reader is, whether your message will resonate with them, and how your book can support your business goals.
If you’re thinking about writing a business book, learn more at http://www.AuthorROILab.com.
And now, let’s meet today’s panelists.
Joel Benge wrote “Be A Nerd That Talks Good: Transform Your Technical Knowledge into Powerful Messages,” a practical guide that helps technical experts communicate complex ideas in ways that engage audiences, build credibility, and inspire action.
Loren Sanders wrote “Empathy Is Not A Weakness: And Other Stories from The Edge,” a collection of personal and professional stories that challenge common misconceptions about empathy and explore the strength, courage, and leadership that come from embracing it.
Stephanie McAuliffe wrote “The Impact of Silence: Reclaim the Sovereignty of Your Soul,” a reflective and empowering book that helps readers recognize the costs of silence and reclaim their voice, truth, and personal sovereignty.
In this episode, we discuss the following:
🟠 Name The Real Problem: A stronger book starts when readers recognize themselves in the challenge.
🟠 Clarify Complex Ideas: Technical experts need language that helps audiences understand, trust, and act.
🟠 Write From The Scars: A second book can shift from raw healing to wisdom, power, and service.
🟠 Use The Book As A Doorway: Books can open coaching, speaking, workshops, and deeper client conversations.
🟠 Make Reviews Less Scary: Honest reviews reveal how the book lands, even with readers outside your usual audience.
🟠 Let Community Expand Reach: Author collaboration helps books travel farther than solo promotion can.
🟠 Measure Usage Over Status: Real impact happens when readers apply the work, not just when they buy the book.
Links for Joel Benge
Links for Loren Sanders
Links for Stephanie McAuliffe
Robbie’s Resources
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Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
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Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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