HUB 521: AUTHOR PANEL – Daniel Brewer and Melissa Dinwiddie
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One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it.
When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30 people who love them and are happy to cheer them on.
If that’s your entire launch team, you’re missing a huge opportunity. You may also send Amazon mixed signals if the people buying and reviewing your book are not the readers it was written for.
A book launch is one of the few times in your business when you have a compelling reason to reconnect with people in your network. Your launch team should include likely prospects, referral partners, colleagues, podcast hosts, and others who would benefit from your book’s message or know someone who would.
If someone joins your launch team, they’re raising their hand to spend time with you over several weeks. They’re reading your book, attending your private launch team training, and engaging with your content. Those touchpoints can lead to conversations and opportunities long after launch day.
Your goal isn’t simply to collect Amazon reviews. It’s to use your book launch as a business development strategy.
That’s why I recommend building a launch team that’s about three times larger than your Amazon review goal and thinking carefully about who belongs on that list.
If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Daniel Brewer wrote “The Book of Customer Service: A No-Nonsense Guide to Earning Trust and Keeping Customers Coming Back,” a straightforward business book that shows organizations how to build customer loyalty by delivering exceptional service.
Melissa Dinwiddie wrote “Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What’s Next,” a hands-on guide that helps leaders foster creativity and innovation through small, practical experiments that make it easier for teams to generate and act on new ideas.
In this episode, we discuss the following:
🟠 Learn From Book One: A first book can reveal what support, planning, and marketing you need next time.
🟠 Connect The Book To Speaking: Training, keynotes, and private workshops can give the book a clear business role.
🟠 Use Bonus Content Wisely: Videos, PDFs, and exercises help readers apply the book after they finish reading.
🟠 Build Review Credibility: Written reviews help a book look trustworthy and show that readers engaged with the ideas.
🟠 Let Collaboration Create Connections: Author communities can lead to referrals, partnerships, book swaps, and real-world opportunities.
Links for Daniel Brewer
Links for Melissa Dinwiddie
Robbie’s Resources
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Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
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Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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