HUB 524: AUTHOR PANEL – Angie Callen, Bill Soroka, and Renee Rubin Ross
Share the goodness!
Getting someone to say yes to joining your launch team is only the beginning.
One of the biggest mistakes authors make when setting a review goal is assuming most people who join their launch team will actually read the book, follow the instructions, and post a written review.
They won’t.
Even people who are genuinely excited about your book get busy. They forget. They mean to come back to it. Some will read the book and never post a review. Others will leave a star rating instead of the written review you were hoping for.
Getting Amazon reviews is hard. If you want more than 20 written reviews, you need a much larger group of people supporting your launch, and you need to follow up.
That’s why I recommend building a launch team that’s roughly three times the size of your written review goal. If you’re aiming for 50 reviews, you want about 150 people on your launch team. And then you need a plan for staying in touch with them throughout the launch.
Following up isn’t about pestering people. They volunteered to support you. Your reminders help the people who intended to leave a review actually get it done.
I’ve used this approach for my own books and with my launch clients because I don’t want authors crossing their fingers and hoping enough reviews appear. I want them to have a strategy that supports the best intentions of launch team members.
If you’d like help creating a launch strategy that generates 50 or more Amazon reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Angie Callen wrote “Scary Good: Discovering Life Beyond the Sunday Scaries,” a guide for people who dread the start of the workweek and are ready to rethink their relationship with work and create a more fulfilling career and life.
Bill Soroka wrote “Rethinking The Notary: The Estate Planning Professional’s Guide to Partnering With Credentialed Notaries to Expand Reach, Reduce Risk, and Deliver an Exceptional Client Experience,” a guide for estate planning professionals on working strategically with credentialed notaries to better serve clients while extending their reach and reducing risk.
Renee Rubin Ross wrote “Inclusive Strategic Planning for Nonprofits: A Five-Step Process to Expand Energy, Alignment, and Opportunity,” a practical guide to helping nonprofit leaders create a strategic planning process that brings more voices into the conversation and builds greater alignment around the organization’s direction.
In this episode, we discuss the following:
🟠 Build A Bigger Launch Team: Written review goals require more supporters than most authors expect.
🟠 Follow Up With Intention: Reminders help people who already meant to read, review, and support the book.
🟠 Know The Book’s Real Job: A book can spread an idea, support a business, or open conversations beyond sales.
🟠 Price For Reach: Lowering the price can help more readers discover and engage with the message.
🟠 Give Books Away Strategically: Physical copies can spark conversations, referrals, and unexpected opportunities.
🟠 Expect Creative Grief: Releasing a book can feel emotional once the editing, tweaking, and control are over.
🟠 Let Community Expand Visibility: Author collaboration creates more reasons to talk about the book again.
🟠 Pace the Next Book: New ideas may arrive quickly, but the first book still needs time and attention.
Links for Angie Callen
- LinkedIn, Instagram, and YouTube
- http://www.AngieCallen.com
- “Scary Good: Discovering Life Beyond the Sunday Scaries”
Links for Bill Soroka
- LinkedIn, Instagram, and YouTube
- http://www.NotaryCoach.com
- “Rethinking The Notary: The Estate Planning Professional’s Guide to Partnering With Credentialed Notaries to Expand Reach, Reduce Risk, and Deliver an Exceptional Client Experience”
Links for Renee Rubin Ross
- LinkedIn
- http://www.TheRossCollective.com
- “Inclusive Strategic Planning for Nonprofits: A five-step process to expand energy, alignment, and opportunity”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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