Interview Your B2B Buyer in Claude Before You Build the Campaign
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The customer interviews that would tell you what your buyer thinks take weeks to book, and a survey only answers the questions you already thought to ask. Luan Wise builds a B2B buyer in Claude from research she already had, interviews her live, and switches Claude into the marketing lead’s seat to work out what the answers mean for the campaign.
KEY TAKEAWAYS
Luan starts every persona from customer research she already has, because a blank page leads Claude down the wrong path.
Her seed prompt tells Claude to stay in character, skip generic marketing advice, and say so when something is uncertain.
Switching Claude from Sarah to the provider’s marketing lead in the same chat turns the interview into an instant debrief.
Sarah rated her protection a four out of ten, and admitted she’d never asked her IT provider a direct question about it.
Her biggest barrier was the relationship: she didn’t want her provider to feel accused, so she wants prep material and plain language before any sales call.
Luan asks Claude for a percentage confidence on its answers, and keeps asking why when the number comes back low.
CHAPTERS
00:00 The buyer who assumed her IT provider had it covered
00:54 Why Luan swapped surveys and focus groups for AI role-play
02:12 Plan your scenarios before you type a prompt
03:16 The seed prompt: build Sarah from research you already have
05:19 The follow-up question a survey could never ask
07:17 Sarah rates her protection a four out of ten
08:30 Switch seats and let Claude debrief as the marketing lead
11:34 Would Sarah actually ask her IT provider?
12:19 “I’ve been asking the wrong question all along”
13:25 What Sarah’s answers mean for your content and your jargon
15:23 Turn the avatar into a one-pager, a landing page or an email test
16:47 How to stop the persona agreeing with you
19:05 The biggest mistake: starting from a blank page
20:02 Geoff Woods and the AI board of directors
22:02 Where to find Luan
Luan shares her screen for most of this session, so the video is worth a look on YouTube.
Full episode breakdown and the blueprint: https://www.agorapulse.com/blog/ai-social-playbook/e7/
CONNECT WITH LUAN WISE
Website: https://www.luanwise.co.uk/
LinkedIn: https://www.linkedin.com/in/luanwise/
Instagram: https://www.instagram.com/luanwise/
THE AI SOCIAL PLAYBOOK
YouTube: https://www.youtube.com/@TheAISocialPlaybook
Apple: https://podcasts.apple.com/us/podcast/the-ai-social-playbook/id6808658318
Spotify: https://open.spotify.com/show/4tmvz9PRDHA9qX2SCoFF8h
Connect with Mike Allton: https://www.linkedin.com/in/mikeallton/
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