Why Your Slide Deck Won’t Seal the Deal: B2B Sales Mistakes to Avoid

You nailed the presentation. Your internal champion is on board. And then… nothing. The deal just sits there.

In this episode, Jen Kelly, founder of New Initiatives Marketing Inc., explains why that happens more often than it should and what B2B companies are consistently forgetting to do before they send that follow-up deck.

Jen and Kristi dig into the shadow audience behind every B2B deal, the people who never attended the meeting but are quietly influencing whether you get the yes.

You’ll learn:

• Why your sales deck alone is almost never enough to close a B2B deal
• Who the real decision-makers are and why your internal champion needs more than you think to win them over
• The buying centers most companies forget to prepare materials for
• What to ask at the end of every presentation before you send the follow-up
• Why the executive assistant doing competitive research might be one of the most important people in the room you never meet
• The one mindset shift that changes how you approach every sales conversation going forward

If your proposals keep disappearing into the void, this episode is going to change the way you think about what you send after the meeting.

Connect with Jen Kelly:

• Website: ⁠newinitiativesmarketing.com⁠
• LinkedIn:⁠ Jennifer Kelly⁠

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

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