Credibility with Whitley Crawford, Christine Carlo George & Sarah Westcott

On this week’s GoalChat, host Debra Eckerling discusses Credibility with strategists Whitley Crawford (impact and analytics), Christine Carlo George (branding and marketing), and Sarah Westcott, (referrals).The panel has a great time also tangenting – in a good way – about networking, referrals, “authenticity,” buzzword and so much more.

They about what credibility means, how it connects to trust and expertise, and the role it plays in building strong personal and professional relationships, both online and IRL.

What is Credibility:

• Sarah: When people trust you enough to borrow their reputation to get you where you want to go
• Christine: Trusting someone’s character; it’s a balance between ethics and expertise
• Whitley: Knowing who you are being presented to; your audience needs to be the right one, so you are set up for success

Goals

• Christine: Ask yourself how you can show up more authentically. Pick something you normally hide and lean into it
• Sarah: Find someone in your current circle of influence. Ask them how you can help them. No agenda
• Whitley: Ask three questions to one person to get to know more about them and find a win-win-win
• Bonus goal: Be someone else’s cheerleader

Final Thoughts

• Whitley: Be transparent with your intentions and be curious
• Sarah: Be your awesome weird self
• Christine: Be open to invitations; ask yourself how you want to feel when you leave a situation/meeting/event

Learn More About

• Whitley Crawford: https://www.whiitleycrawford.com
• Christine Carlo George: https://www.postandbeamcreative.com/
• Sarah Westcott: https://sarah-westcott.com/
• Debra Eckerling: https://TheBookProposalExpert.com
• https://TheDEBMethod.com/blog

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