Marketing Podcast Network
Own It

How Amanda Atoyebi from Red Thread Strategy Partners, Owns It

Oct 13, 2026 By MPN

This week on Own It we’re talking to Amanda Atoyebi from Red Thread Strategy Partners. She and the firm specialize in transformative commerce strategy to help brands grow. Her solutions over the years have helped clients like Gatorade, Tropicana, Quaker Oats, Colgate, Unilever and Energizer, among others.

How Amanda Atoyebi from Red Thread Strategy Partners, Owns It
Share the goodness!

This week on Own It we’re talking to Amanda Atoyebi from Red Thread Strategy Partners. She and the firm specialize in transformative commerce strategy to help brands grow. Her solutions over the years have helped clients like Gatorade, Tropicana, Quaker Oats, Colgate, Unilever and Energizer, among others.

Amanda and her husband have an 18-month-old son. She is also a life-long equestrian and owns and rides two horses and teaches at Miami University of Ohio.

She’s so brilliant and insightful. You’re going to love this episode.

You can find links to the LinkedIn profiles for Amanda Atoyebi and the agency website for Red Thread Strategy Partners in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Back to home