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Own It

How Judith Carr-Rodriguez from Fig, Owns It

Oct 20, 2026 By MPN

This week on Own It we’re talking to Judith Carr-Rodriguez from Fig.  Her firm bills itself as storytellers for the information age, and that they are. Judith was named to Meta’s “THE List” in 2023. She was one of Ad Age’s Leading Women in Advertising, Marketing and Media in 2022. And one of the 40 over 40 most influential people in advertising in 2021 by Campaign U.S.

Own It - Christy Hiler
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This week on Own It we’re talking to Judith Carr-Rodriguez from Fig. Her firm bills itself as storytellers for the information age, and that they are. Judith was named to Meta’s “THE List” in 2023. She was one of Ad Age’s Leading Women in Advertising, Marketing and Media in 2022. And one of the 40 over 40 most influential people in advertising in 2021 by Campaign U.S.

Her resume is impressive, having led both LBi and MRY before launching Fig 13 years ago.

Her experience, influence and wisdom are so valuable to tap into. I so enjoyed the story of her journey, talking to her about the state of the industry and what we can do to close the gender gap in agency ownership.

You can find links to the LinkedIn profiles for Judith Carr-Rodriguez and the agency website for Fig in our show notes at untilyouownit.com.

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Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

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