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Tippie Leads

How Much Data Is Too Much?

Oct 28, 2026 By MPN

Thiago Serra on how much of your data is too much to share with AI.

How Much Data Is Too Much?
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Every time we use AI, we’re making choices about what information we share. But how much is too much—and do we really know what we’re giving away?

In this episode of Tippie Leads: The Big Questions AI Forces Us to Ask, Nick Westergaard talks with Thiago Serra Azevedo Silva, Assistant Professor of Business Analytics at the University of Iowa’s Tippie College of Business, about the role data plays in AI, the trade-offs between convenience and privacy, and how we can make more informed decisions about what we share. Later in the episode, we’ll hear a story from Tippie undergrad Ben Robinson about an ethical dilemma of his own.

As AI becomes part of more of our everyday lives, understanding what we’re sharing—and what we’re willing to give up—may be just as important as understanding what the technology can do.

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