HUB 526: AUTHOR PANEL – Dr. Kate Vawter and Lisa Thee
A successful book launch begins while you’re still writing, by sharing ideas, gathering feedback, and building relationships with potential supporters. Authors Dr. Kate Vawter and Lisa Thee discuss writing for a specific reader and using their books to support speaking, client conversations, and long-term business growth.
Share the goodness!
A lot of authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you’re going to launch it.
I think that’s too late to think about the launch.
Your book launch should begin long before the book is available on Amazon. In fact, some of the most valuable launch work happens while you’re still writing.
That’s when you can start talking about the ideas in your book. You can reconnect with people in your network and get their input.
You can identify potential launch team members, podcast hosts, referral partners, and others who might want to support what you’re creating.
You can also pay attention to how people respond. What questions do they ask? Which ideas get them excited? Who says, “I need this book,” before you’ve even finished it?
If you wait until the manuscript is done to start thinking about your launch, you’ve missed months of opportunities to bring people into the journey.
I don’t want authors scrambling a few weeks before publication, trying to suddenly get people interested. I want the launch to be an extension of relationships you’ve already been building.
If you’re getting close to publishing and want help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Dr. Kate Vawter wrote “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance,” a guide for managers who want to strengthen trust with their teams and become more effective leaders.
Lisa Thee wrote “Go!: Reboot Your Career in 90 Days,” a guide for people who are ready to rethink where their career is headed and take action toward what comes next.
In this episode, we discuss the following:
🟠 Start Before Publication: Launch work can begin while the book is still being written.
🟠 Write the Missing Book: Both authors created the practical guide they wished had existed earlier.
🟠 Serve a Specific Reader: A new manager or mid-career professional needs a book built for their real situation.
🟠 Build the Book Ecosystem: Lead magnets, podcasts, classes, and speaking help a book keep working.
🟠 Make Client Conversations Easier: A book can clarify expertise and give prospects a concrete way to understand the work.
🟠 Join an Author Community: Collaboration, accountability, and deadlines can make book marketing feel less lonely.
🟠 Choose a Lasting Topic: A business-building book should be about something the author wants to discuss for years.
Links for Kate Vawter
- http://www.BetterBossBlueprint.com
- “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance”
Links for Lisa Thee
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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