HUB 529: AUTHOR PANEL – Avish Parashar, Luci McKean, and Sophie Lechner
Before writing a business book, talk with potential readers to test whether your idea addresses a problem they care about and supports your business goals. Authors Avish Parashar, Luci McKean, and Sophie Lechner discuss how clear positioning, practical tools, and ongoing reader relationships can strengthen a book’s impact.
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Before you spend six months writing a book, I want you to do something that has nothing to do with writing.
Talk to the people you think will read it.
You may be an expert on your topic, but that doesn’t automatically mean you know which part of your expertise your ideal reader most needs in a book.
How do they describe the problem? Do they even know they have the problem you want to solve? What have they already tried? And is this something they care enough about to spend time reading a book about?
Those conversations might confirm that you’re on exactly the right track. They might also cause you to change the positioning, narrow the audience, or rethink the book entirely.
I’d much rather discover that before you’ve written 40,000 words.
This is a big part of why I created the Author ROI Lab. It’s designed for entrepreneurs who are considering writing a book and want to test whether the idea makes sense before investing all that time and effort.
If you’re considering a business book and want to make sure you’re writing a book that can support your business goals, learn more about the Author ROI Lab at http://www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Avish Parashar wrote “Say “Yes, And!” to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement,” a practical guide that uses improv principles to help people respond to change with more flexibility and turn resistance into forward motion.
Luci McKean wrote “Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills,” a hands-on resource for facilitators and educators who want stronger participation and more effective group learning.
Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing.
In this episode, we discuss the following:
🟠 Talk to Readers First: Conversations with potential readers can clarify positioning before writing thousands of words.
🟠 Write for a Clear Stage: A book works better when it matches the reader’s current challenge and readiness.
🟠 Let the Message Evolve: Earlier books, drafts, and offers can become stepping stones toward stronger positioning.
🟠 Make the Book Practical: Tools, structures, and examples help readers apply the ideas instead of simply agreeing with them.
🟠 Follow up After Launch: Launch team outreach can become relationship-building when authors continue the conversation.
🟠 Choose a Focused Market: A broad topic still needs a practical entry point for marketing and visibility.
🟠 Use Promotion Windows Wisely: A focused campaign can create another reason to share the book with your network.
🟠 Build the Next Book Thoughtfully: A new format or story can extend the author’s ideas for a different reader experience.
Links for Avish Parashar
- LinkedIn, Facebook, Instagram, and YouTube
- http://www.AvishParashar.com
- “Say “Yes, And!” to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement”
Links for Luci McKean
- http://www.LuciMcKean.com
- http://www.NSRFHarmony.org
- “Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills”
Links for Sophie Lechner
- http://www.themagnetmodel.com
- “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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