HUB 530: AUTHOR INTERVIEW – Judi Lawrence
A successful business book launch creates valuable conversations, referrals, and speaking opportunities alongside sales and reviews. In this episode, Judi Lawrence shares how addressing a specific audience’s questions through books and teaching can build trust, strengthen relationships, and grow a specialized business.
Share the goodness!
What would you rather have: a bestseller screenshot or three conversations with ideal prospects?
As an entrepreneurial author, I’d take the conversations.
There’s nothing wrong with wanting your book to become a bestseller. It feels good. It gives you something to celebrate and share. But if you wrote your book to grow your business, bestseller status shouldn’t be the only way you measure success.
I’d rather know that your launch reconnected you with a former colleague who now wants to introduce you to a potential client. Or that someone on your launch team invited you to speak. Or that a reader reached out because your book helped them realize you’re exactly the person they need to hire.
Those outcomes may never show up on an Amazon bestseller list, but they can have a much bigger impact on your business.
That’s why I encourage authors to think about what they actually want their book to accomplish before they plan the launch. Once you know the business outcomes you’re working toward, you can build a launch strategy designed to create them.
If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Judi Lawrence wrote “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent,” a practical guide for notaries and entrepreneurs who want to understand apostille work and build a profitable specialty service around it.
Please join me in welcoming Judi.
In this episode, we discuss the following:
🟠 Serve a Specific Niche: Apostille work gives notaries and entrepreneurs a specialized service with real client need.
🟠 Write for Real Questions: Judi’s books grew from the problems students and clients kept bringing to her.
🟠 Build Trust Through Teaching: Courses, books, and examples help people understand complex work without guessing.
🟠 Make Pricing Practical: A pricing book can guide readers through how to think, not just what to charge.
🟠 Prepare for First Calls: “Jitters” helps new notaries handle the moment when the phone rings for the first time.
🟠 Treat Notary Work as a Business: Success requires entrepreneurship, client service, professionalism, and hard work.
🟠 Say Yes to Visibility: Conferences, speaking, LinkedIn, and collaboration helped build relationships in the industry.
🟠 Let the Network Respond: A trusted audience can support book promotions because they already value the author’s guidance.
Links for Judi Lawrence
- LinkedIn, Facebook, and Instagram
- http://www.LawrenceInstituteForNotaries.com
- “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent”
- “JITTERS:: Managing Your First Apostille Call… and Beyond”
- “The Apostille Agents’ Survival Guide: A Not-So-Secret Reference Handbook to International Document Services”
- “Make Your Business Our Business: An Interactive, Step-by-Step Guide to Policies, Procedures, & Profits”
- “OOPS: You Made a Mistake… Learn How to Fix It and Turn It Into an Opportunity”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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