How Community Can Contribute to Brand Transformation
Dr. Emmanuel Probst joins The Rise to talk about his new book Assemblage and how community can drive brand transformation
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Your brand could use more effective and efficient ways to ignite growth, right? Well you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.
Welcome to The Rise, The Community Commerce Marketing Show.
We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today, we’re jumping over to the academic side of the aisle with Dr. Emmanuel Probst. He is a brand leader at Ipsos, a professor at UCLA and the Wall Street Journal best-selling author of Brand Hacks. His new book Assemblage – The Art and Science of Brand Transformation is out now. He’ll join us to talk about how community factors into that today on the show.
Before we talk to the good professor, though, do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts.