Gordon Glenister sounds like a secret agent and maybe he is…but in this episode he’ll share some secrets about influencers and influencer marketing.

Here are my shownotes:

15m – Authentic = Mirror

16m – 80/20 Split of Female/Male Influencers

17m – Women are better off building communities; 19m – Put a woman in charge!

19m – Inspirational, Educational, Entertaining; 22m – Attention Economy

31m – Collabs; partnerships. What’s YOUR goal?

34m – Fake Followers = Fraud

35m – It’s not about the influencers; it’s about their followers

37m – Engaged and relevant followers/communities

41m – “When done well” – key word/phrase here

45m – Influencers hang out with other influencers

47m – Nano Consumers / Fan Consumers

51m – Ronaldo / CR7 and Al-Nassr – this was an influencer strategy

54m – Avoid overbriefs

59m – Can anyone be an influencer? Lifestyle versus passion

Quote: Clothes make the man. Naked people have little or no influence on society. – Mark Twain

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