Today’s guest is The Referral Diva and has more than two decades of experience generating business by referral. She is the founder of Master Connectors, Inc and the creator of Referrals On-Demand®, a program that teaches solo entrepreneurs how to turn their network into a referral-generating machine. She calls her process Referral Alchemy. When fully implemented, it can infuse tens, if not hundreds, of thousands of dollars into your business without a single dollar in ad spend.

She is passionate about increasing prosperity across the globe and uses her business to further the efforts of Ten By Three, an international non-profit creating economies of scale in Third World countries by turning artisans into entrepreneurs.

Please join me in welcoming Virginia Muzquiz.

In this episode we discuss:

• her thoughts on leadership: “Leadership is relationships. You manage processes but through the context of relationships.”
• her realizing the difference between being a leader and a manager through empathy and influence.
• how a children’s book she read to her daughters led her to becoming ‘the benevolent queen bee’ that allowed everyone to exist.
• her process of breaking generational trauma.
• her need for emotional connection and how that helped her development.
• when she self-diagnosed as a sociopath based on a leadership assessment (spoiler alert – she is not a sociopath).
• her love of Spanish and why that became her major and her job as a Spanish teacher.
• how she structured her Spanish classroom to provide choice for her students and taught them by creating novelas.
• the influence of her father who was an entrepreneur and the experience of living off the land.
• how she became the #1 salesperson in 90 days for Mary Kay after declaring she would not sell anything.
• how she found commonalities with influencers and how that helped her make a difference.
• how she landed attention from BNI (Business Network International).
• how she nurtures and sustains her network.
• what she’s looking forward to in the year ahead.

Listen, subscribe and read show notes at www.OnTheSchmooze.com.