Content Marketing Strategy with Robert Rose

"Content is the currency of our marketing strategy – it's how we connect with our audiences on a level that goes beyond the transactional." - Robert Rose -------------------------------------------------------------------   In a recent episode of “Joseph Jaffe is not Famous,” I had the pleasure of engaging with Robert Rose, the beacon of content marketing strategy. In a world saturated with content, Robert's insights cut through the noise, offering a blend of wisdom and wit that embodies the spirit of the modern marketing maverick. PS Don't forget to play 2 Truths and a Lie: bit.ly/2t1l_robertrose -------------------------------------------------------------------     Here are my show notes:    21m - Doyen Rose 30m - What's our Job? Part 2 31m - Kotler: Value 33m - It has to! (CCDDPP) Spirit Share 39m - That question is the answer (make lives better) 40m - Relationships are everything 43m - Brand as voice - Consitency to Reliability (44m); 45m - Consistency is table stakes 49m - Conscious Content Marketing 51m - Content Production 52m - Is TV a service or a format? 54m - Content as an operation; as an operating system 55m - Organ (Joe Quote) 58m - Content Tonage Overload   -------------------------------------------------------------------   “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose -------------------------------------------------------------------     If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow