Have you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance?

Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are?

What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts.

That’s what Dustin W. Stout is here to help us with.

A serial entrepreneur, Dustin has been in the digital marketing space for over a decade. Throughout that time, he’s focused on building products and resources to help creators and businesses accomplish more, and his most recent venture, Magai, is his most successful yet. Building on the extreme interest and need for comprehensive AI solutions, Dustin has created Magai, and we can’t wait to dive into it.

The MarTech Show hosts Robin Dimond and Mike Allton talked to Dustin about:

🔶 The importance of developing marketing personas

🔶 How AI can be leveraged effectively to help

🔶 What the best practices are for persona development

Learn more about Dustin W. Stout

• Connect with Dustin W. Stout on LinkedIn
• Connect with Dustin W. Stout on Twitter

Resources & Brands mentioned in this episode

• Magai
• Subscribe to the show calendar: agorapulse.com/calendar
• Learn more about Agorapulse with a free demo
• Join the Social Media Pulse Community

Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-5/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.