On Brand with Nick Westergaard

On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

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On Brand with Nick Westergaard

AI-Powered Customer Strategy with Mark Abraham

July 22, 2024 MPN On Brand with Nick Westergaard 0 Comments
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Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast.

About Mark Abraham

Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice. He’s also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI.

From the Show

What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything.

Connect with Mark on LinkedIn and check out the website for his new book Personalized. 

As We Wrap …

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Until next week, I’ll see you on the Internet!

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