Space Marketing Podcast - Izzy House

Space Marketing Podcast

Hosted ByIzzy House

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

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Breaking into Space: Non-Space Businesses Entering the Space Industry

October 3, 2024 MPN Space Marketing Podcast 0 Comments
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Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what’s possible in space and space marketing.

In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We’ll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.

CHAPTERS:

01:13 Meet Beth Dean-Pope

06:30 Opus Solaris

08:18 Point of transition in space

08:47 Building benefits for the sciences with commercialization of space

10:34 You can’t change the world if no one knows you exist

11:27 Storytellers of Apollo

12:16 Edison Moment

13:58 Bringing non-space companies into space

17:11 Subscribe to the Space Marketing Podcast

17:48 The high net worth 

18:48 Inspiration 4 and Polaris Dawn

21:31 What are the barriers for the non-traditional companies as they go into the space industry?

23:48 Non-space brands doing science in space

24:34 Companies big and small can do space projects and workforce development

25:39 Changing life on Earth and Agritech

26:53 Target and cotton

27:21 Comes back to storytelling

28:16 Providing marketing

31:23 Marketing to the public

33:32 Ultimate product placement and corporate involvement

36:25 The future of space

36:39 Orbital data centers

38:43 Multiple space stations for science and space tourism

39:39 Space debris

41:29 Spaceship Earth

44:59 Final thoughts

  

Links:

https://opussolaris.com/

Contact Beth on LinkedIn

Space for Kentucky – https://spaceforkentucky.com/

Loretta Whiteside – The New Right Stuff

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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