Chris Penn wears many hats. He’s Vice President of Marketing Technology at SHIFT Communications, a digital PR agency, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee podcast with John Wall, a professor of Internet Marketing and Advanced Social Media at the University of San Francisco online. On top of all of that he was DJ’s boss at one point. As such, it was inevitable that Chris stopped by the Work Talk Show.