Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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Luxury Redefined: What the Best Brands Understand Now

June 4, 2025 MPN Amanda's Playbook 0 Comments
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We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated.

Today, the most magnetic brands understand one thing: real luxury is about experience. It’s not about white tablecloths and bow ties — it’s about how you make someone feel.

In this episode of Amanda’s Playbook, we explore how smart operators are rethinking exclusivity, experience design, and emotional connection — and why the brands that embrace this shift are winning.

What You’ll learn:
– Why traditional luxury is becoming irrelevant
– How modern consumers define premium experiences
– What it takes to build connection-driven brand loyalty

Tell me in the comments: What’s a brand that felt like luxury to you — even if it wasn’t the most expensive?

Subscribe for more strategy, insight, and weekly deep dives at Amanda’s Playbook.

#LuxuryRedefined #BrandExperience #ModernLuxury #MarketingStrategy #BusinessStrategy #AmandasPlaybook

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