Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

How to Stay Everywhere… Even If You Stop Posting

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Most brands think visibility comes from more content.
The truth? It comes from better placement—being seen in the right ways, in the right places.

In this episode of Amanda’s Playbook, I’m sharing 3 strategies to grow your reach without becoming a full-time creator:
1️⃣ Brand the Background – Turn your space into visual storytelling that naturally integrates your brand.
2️⃣ Incentivize Mentions – Reward the organic tags and shoutouts you’re already getting.
3️⃣ Co-Produce for Control – Collaborate with creators so your brand gets high-quality, on-message content—without you doing all the work.

Forget trying to outpost your competitors.
This is about out-positioning them—so your brand stays visible without burning out.

Learn more about your ad choices. Visit megaphone.fm/adchoices