On the episode of The Book Proposal Podcast, Debra Eckerling answers the question, “What is an author platform?”

Your author platform is everywhere you show up on and offline. This includes your website, newsletter, online communities, social media, and traditional media. It’s videos, webinars, speaking engagements, in-person activities, and involvement in organizations, as well as your notable contacts and connections. 

In each of the platform sections in your book proposal, you want to explain what it is, the kind of content you share, numbers – if they are impressive, and, if appropriate, the link, so whoever is reading your proposal can click it to learn more. 

In addition to website, social media, and any podcast or live stream shows, include recent media – articles, podcasts, TV, and radio, the link to your sizzle reel, and speaking engagements – on and off-line. The last part of the platform section is where you put your contacts: notable names and companies, community involvement, organizations – professional and social. These are people and communities, excited to spread the word about your book.

More on each of these segments in future episodes!

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Debra Eckerling is a goal strategist, book proposal specialist, and author of “Your Goal Guide” and “52 Secrets for Goal-Setting and Goal-Getting.” 

Have a question about book proposals, email Deb@TheDEBMethod.com. Connect with Deb on LinkedIn and follow @TheDEBMethod for more resources and tips. Learn more at BookProposalPodcast.com.

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