Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry’s insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn’t about technology alone — it’s about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail.

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