Today’s guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he’s developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what makes their brands truly special. His approach is simple yet powerful: Win hearts, minds, and market share.

His clients range from Harley-Davidson and Audi of America to The Macallan Scotch Whisky, Can-Am, and some of the most respected manufacturing companies in the world. His track record speaks volumes. A two-time Ernst & Young Entrepreneur of the Year recipient and Hall of Fame inductee.

He is the host of the Difference Talks podcast and has written or co-authored over a dozen business books, including “The Power of Differentiation.” He’s also penned over 100 business articles on brand re-engineering, customer loyalty, employee engagement, and more. His expertise has been featured on CNBC, Fox Business, and numerous podcasts.

Please join me in welcoming Barry LaBov. 

In this episode, we discuss the following:

🟠 Turn Differentiation Into A Business Asset: How to move beyond sounding like everyone else and create a message people can repeat, remember, and rally around.

🟠 Write For The Real Decision-Maker: Why the primary reader may be the enterprise leader, and how that shapes the language, stories, and structure of the book.

🟠 Win Hearts, Minds, And Market Share: A practical way to think about differentiation as an internal and external strategy, not just a marketing claim.

🟠 Fight The “Commodity Monster”: What happens when you start to look, sound, and price like competitors, and how to reverse that slide.

🟠 Roll Out The Message Inside The Company: How leaders can use a book or framework to align teams and give employees something meaningful to stand behind.

🟠 Repurpose The Book Into Ongoing Visibility: Using blog posts, talks, and short “difference maker” takeaways to keep the message active long after publication.

Links

• Barry LaBov on LinkedIn and Instagram.

• http://www.barrylabov.com and http://www.www.labov.com 

• The Labov Report – Daily Insights from Barry Labov blog

• Difference Talks podcast

• “The Power of Differentiation”

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com

• Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com 

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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