HUB 525: AUTHOR INTERVIEW – Pia Silva
Pia Silva explains how experts can grow a profitable business without building a large team by sharpening their positioning, guiding client relationships, and packaging their expertise into focused services. She also discusses how books can build authority and keep attracting clients long after launch.
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What does it take to build a highly profitable business without building a big team?
Today’s guest has built her work around challenging the assumption that growth means more employees, more complexity, and a bigger operation.
She is the founder of No BS Mastery, where she trains experts, consultants, and boutique agencies on the No BS Business Model, with a focus on building businesses that can generate $250,000 to $500,000 or more a year while giving the owner more freedom.
She’s a TEDx speaker, host of “The No BS Mastery Podcast,” and a former Forbes contributor. She’s also the author of two bestselling books, “Badass Your Brand” and “Scale Solo: For Experts Who Want to Profit More, Deliver Faster, and Cut the BS.”
I’m looking forward to talking with her about what it really means to scale solo, the choices business owners make as they grow, and how her books connect to the work she does with clients.
Please join me in welcoming Pia Silva.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
In this episode, we discuss the following:
🟠 Scale Without a Bigger Team: Growth does not have to mean more employees, more complexity, or more headaches.
🟠 Build a Badass Brand: Strong positioning attracts the right people and repels the wrong ones.
🟠 Lead the Client Relationship: Experts create more value when they guide the process instead of acting like order takers.
🟠 Package Expertise Into Intensives: A focused process can help clients get results faster while improving profitability.
🟠 Write From Existing Expertise: Both books came from ideas that were tested and refined through client work.
🟠 Make the Book Build Authority: A book helps prospects understand the author’s thinking before they ever get on a call.
🟠 Plan For Written Reviews: Start earlier than you think you need to, ask more people, and make the review process easier for launch team members.
🟠 Keep Marketing the Book: Podcast tours, lead magnets, audiobooks, and book funnels can keep a book working long after launch.
Links
- LinkedIn, Instagram, and YouTube
- http://www.NoBSMastery.com
- https://scalesolobook.com/
- “Scale Solo: For Experts Who Want to Profit More, Deliver Faster, and Cut the BS”
- “Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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