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Biz Book Pub Hub Podcast

HUB 527: AUTHOR PANEL – Dr. Chris L. Johnson, Dr. Cornelia Kawann, and Diana Concoff Morgan

Oct 20, 2026 By MPN

A book launch can create lasting business opportunities when authors nurture the relationships built during the campaign. Chris L. Johnson, Cornelia Kawann, and Diana Concoff Morgan discuss how thoughtful follow-up, reader resources, and ongoing promotion can turn a book into deeper connections, speaking invitations, and business growth.

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HUB 527: AUTHOR PANEL – Dr. Chris L. Johnson, Dr. Cornelia Kawann, and Diana Concoff Morgan
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You built a launch team. People read your book, came to your launch party, posted reviews, shared your book, and spent several weeks engaging with you.

Then launch day passes.

What happens to all of those relationships?

This is where authors can miss one of the biggest business opportunities created by their launch.

Think about what just happened. Someone agreed to support your book.

They spent time reading your ideas and learning more about your work.

Maybe they attended an event with you or replied to one of your launch emails.

By the end of the launch, some of these people know much more about you than they did a few weeks earlier.

Don’t let those relationships disappear because the campaign is over.

That doesn’t mean immediately asking everyone to hire you. It means paying attention. Who engaged? Who asked questions? Who introduced you to someone? Who seemed especially interested in your work?

Those are people worth following up with personally.

Amazon reviews are one outcome of a successful launch. The conversations that happen because of your launch can be much more valuable to your business.

If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.

And now, let’s meet today’s panelists.

Dr. Chris L. Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” a book about using intentional pauses to strengthen attention and presence so leaders can respond more effectively to what’s happening around them.

Dr. Cornelia Kawann wrote “Change Your Energy – Change Your Life,” a personal transformation book focused on understanding and changing your energy to create changes in your life.

Diana Concoff Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win,” a guide to helping business owners approach social media with a clearer strategy for what to say, where to show up, and how to use it effectively.

Please join me in welcoming Chris, Cornelia, and Diana.

In this episode, we discuss the following:

🟠 Define the Ideal Reader: Each author wrote for a specific audience with a clear need, context, and next step.

🟠 Build the Book Ecosystem: Bonus resources, downloads, trainings, and offers can guide readers beyond the book.

🟠 Think Beyond the Sale: A book can create influence, opportunities, speaking invitations, and deeper business conversations.

🟠 Ask for Written Reviews: Reviews keep coming when authors make the request part of their ongoing follow-up.

🟠 Prepare for Review Barriers: International readers may need other ways to share feedback when Amazon reviews are blocked.

🟠 Relaunch with Fresh Energy: A focused promotion window can bring a book back into active conversation.

🟠 Share the Book in Person: Gifting or bringing books to events can create memorable connections with the right people.

🟠 Keep Showing up: Podcasts, summits, social media, and speaking help the book continue finding new readers.

Links for Chris Johnson

Links for Cornelia Kawann

Links for Diana Concoff Morgan

Robbie’s Resources

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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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