Podcast marketing can feel like a second full-time job, especially when every platform demands daily content and constant attention. We all want growth without losing our sanity, so Julie sat down with Andy Smiley from The Friendly Podcast Guide to talk about what actually moves the needle for women podcasters: simple systems, smart platforms, and visibility that keeps working when you log off.

Andy shares how podcasting changed her life, why she shifted her show over time, and what she learned from building a business that supports real-life capacity. We get honest about the “Instagram optional” reality many creators are seeing, then dig into alternatives that drive measurable results. 

We go deep on Threads as a surprisingly powerful place to connect with podcasters, start conversations, and turn casual readers into email subscribers and clients. Then we unpack Pinterest for podcasters, including why it behaves more like a search engine than social media, why evergreen pins can send listeners for years, and how to start with a realistic pinning cadence. Andy also shares practical setup tips like using a Pinterest business account, verifying your website, reading analytics, and deciding whether multiple podcasts need separate accounts for stronger SEO keywords.

This episode highlights:

• Why women podcasters tend to collaborate instead of compete
• Choosing marketing channels based on where your listeners actually are
• Threads as a low-lift platform for conversations that lead to email subscribers and clients
• Pinterest as an evergreen search engine for podcast discoverability
• Practical Pinterest setup, including business accounts, website verification and analytics
• Realistic consistency goals for pinning and how to test static, video and carousel pins

Connect with Andi Smiley on Threads or Grab her Pinterest Checklist

Connect with your host, Dr. Julie Marty-Pearson – Website – Instagram – Facebook – LinkedIn – Subscribe to my YouTube Channel
Contact via Email: julie@podcastyourstorynow.com

Join the Membership: Podcast Your Story Community 

Software & Tools I use as a Podcaster & Business Owner

Descript – PodMatch – Podpage – Buzzsprout – RSS.com – 

Capsho – Castmagic