If your website is not converting, your emails are not getting responses, or people are landing on your pages and disappearing without taking action, you might think you have a words problem. But chances are you have a strategy problem. Elle Rosselli, conversion copywriter and messaging strategist, joins Kristi to talk about what happens when businesses skip the foundational work and jump straight to getting words on a page, and why that shortcut almost always costs more in the long run.

Elle and Kristi unpack the difference between guessing at your audience and actually listening to them, why copy rooted in real client language outperforms polished professional writing every time, and what it looks like to build messaging that actually converts.

You’ll learn:

• Why imagining a buyer persona is not the same as understanding your actual buyer
• How one early client experience taught Elle that strategy has to come before a single word is written
• The real reason your website is not converting, and why it is almost never about the design
• What voice of customer research actually looks like and why it can feel like cheating when you do it right
• How to spot the signs that you have a messaging problem, not a traffic problem
• Why using your clients’ exact words in your copy is more powerful than any polished headline you could write
• The practical first step Elle recommends if you think messaging might be holding your business back

If you have ever poured time and money into a website or a campaign that produced crickets, this episode will help you understand why and what to do about it.

Connect with Elle Rosselli:

• LinkedIn: linkedin.com/in/laurel-elle-rosselli-conversion-copywriter-coaches-consultants?originalSubdomain=ca

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com