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Earning Trust During the Decision: Navigating Senior Living Options
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In this episode of The Move In Senior Living Podcast, host Larry Williams explores the trust gap in senior living with Katharine Ross, the president of Seniors Guide. The conversation emphasizes the importance of authentic information, transparency, and community stories to help families make confident decisions for themselves or their loved ones when choosing a senior living and care transition. Ross discusses evolving consumer perceptions, the power of content, and the initiatives she supports to shift the narrative in senior living marketing.
https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/