Words matter. Now more than ever. On this episode, I welcome Chris West, who is the CEO and founding partner of Verbal Identity, a company that works with CEOs and brand leaders around the world to help them create One Vision and One Voice. As an author, the written word is so important and in an age of memes, hashtags and iconic visual social media (Instagram), there is more to content strategy than just a tagline.

Learn more about your ad choices. Visit megaphone.fm/adchoices