“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast.

About Steve McKee

Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest Small Agency of the Year. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands.

MWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its “rationally irrational” consumers.

Steve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.

As We Wrap …

Before we go, I want to flip the microphone around to our community … Angie Greinergave us a shout on Twitter about our recent episode on design featuring Aaron Draplin. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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