Channel Mum is a UK based community of Mummy creators – co-founded by Niki Herring – and has been around over 7-years when there were just a few Mummy bloggers around and particularly on YouTube. So this was a revolution that started. Mums wanted advice and support. Are Mums better communicators – are they better at sharing deeper emotional stories that resonate with audiences? Niki has a huge amount of knowledge about her subject. She also talks about how to approach creators – know who your talking to and do your research. Find out what Niki has to say.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE