MPN
OTS 097: Hidden Assests – Noah Fleming
Today’s guest helps corporations stop wasting enormous amounts of time and money. Too many companies are not focusing sufficiently on marketing to their existing customers and instead constantly hunt for new ones. My guest helps these large…
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Crafting Your Brand’s Signature Story with David Aaker
“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley…
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37: Hiring Our First Full-Time Employee
There’s a lot of fear-facing that goes on when you start your own business. It’s an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship. It’s also scary when your business becomes successful to the…
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OTS 096: A Ripple Effect – Tara Newman
Today’s guest is a lifelong entrepreneur and corporate crusader. As a business strategist and expert in Organizational Psychology, she knows that the path to success involves a lot of ups and downs, a lot of hard work, and a LOT of strategy. She is…
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OTS 095: Words Can Heal – Mary Shores
Today’s guest spends her career generating positive and pragmatic solutions for people who are freaking out. The perfect hybrid of science and spirituality, Mary guides businesses and individuals to defeat the freak out. Her methods for maintaining…
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Why Brands Have to Take a Stand to Stand Out Today with Katie Kern
“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a cultural inflection point. People are demanding…
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Cristopher Ryan – A Bronx Tale
Christopher Ryan has always been a storyteller. Whether “ranking” on friends as a teen, covering street crime and dirty politics in The Bronx as an award-winning reporter, or teaching High School English, he serves the story above all else. I…
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