How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking. During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad. People need the autonomy to make decisions when change is being illicit-ed, and “facts don’t solve…

Web design, SEO, and Captivating Content Creation doesn’t always come naturally to mental health therapists in Private Practice. Hell, we didn’t learn this stuff in grad school, which means that mostly everyone’s content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google…

A lot of entrepreneurs tend to post “wins” or this image of living the “high life” online, but the reality of what goes on behind the scenes can be way less glamorous. Like any other person, there are struggles, dark times, and experiences that force them into survival mode. However, since many entrepreneurs are the…

Ever heard someone say they just “don’t do therapy?” Even though the profession has gained a better reputation and become more inclusive, there are still many communities that are unrepresented and can have a harder time opening up to someone who probably “isn’t going to get it.” That’s where finding your niche and ways to…

It sometimes seems like insurance companies are out to stick it to therapists with low payments or to their clients with high fees and confusing issues with superbills. Superbills were supposed to be the way for clients to see their therapists of choice and get out-of-network care, but the reality is that it can sometimes…

Many mental health practitioners struggle to fully grasp the ins and outs of HIPAA requirements, so they just copy and paste forms from other clinicians, use software that can be easily breached, and think that “as long as the client doesn’t mind using Venmo, Gmail, etc., it’s fine, right?” But that’s not how HIPAA works…

It’s often the case that therapists who are stepping into entrepreneurship feel overwhelmed and discouraged by the slow growth of their private practices or other ventures. They often struggle with promotion, and may even fall into the trap of gimmicky marketing and cookie-cutter branding and promises that ultimately don’t connect with anyone. Authenticity is the…

Many therapists starting private practice consider working with a partner. Some may feel motivated by impostor syndrome around going into business alone, or they may just have a friendly relationship with another therapist and think that starting a business together sounds great. Whatever the reason, partnerships can be really amazing, but they also can be…

There are many mental health professionals who step into entrepreneurship so that they can shape a business around the needs they see in their community. It can be a challenging, controversial, and personal road to take, but the impact of building a business around your specific calling can leave a strong and lasting impact on…

Many entrepreneurs romanticize and fantasize about the idea of leaving everything behind to move to another country and work remotely. It can seem like the adventure of a lifetime, and it might be, but there is more to it than just moving to your location with a laptop in hand. Like all big changes, there…