Impostor Syndrome, Small Business Startup Fears, And All Things Private Practice. This episode touches on all of these things and more.

Becoming a published author feels pretty daunting. Where do you even start? How do you actually see it through? During this episode, I talked with Nicole Arzt for the second time. She’s the person behind the incredibly funny “Psychotherapy Memes.” I know for myself, I have 3 different book drafts, all sitting in Google Docs, waiting…

How many times have you heard me say that you “Can’t be the Applebees of Therapy?” During this episode, I talk w/ Anna Walker, marketing specialist for mental health therapists, and her FB group “Get Booked Out.” We talk about what helps you stand out on your therapist directory pages and websites, and how you…

How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking. During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad. People need the autonomy to make decisions when change is being illicit-ed, and “facts don’t solve…

Web design, SEO, and Captivating Content Creation doesn’t always come naturally to mental health therapists in Private Practice. Hell, we didn’t learn this stuff in grad school, which means that mostly everyone’s content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google…

A lot of entrepreneurs tend to post “wins” or this image of living the “high life” online, but the reality of what goes on behind the scenes can be way less glamorous. Like any other person, there are struggles, dark times, and experiences that force them into survival mode. However, since many entrepreneurs are the…

Ever heard someone say they just “don’t do therapy?” Even though the profession has gained a better reputation and become more inclusive, there are still many communities that are unrepresented and can have a harder time opening up to someone who probably “isn’t going to get it.” That’s where finding your niche and ways to…

It sometimes seems like insurance companies are out to stick it to therapists with low payments or to their clients with high fees and confusing issues with superbills. Superbills were supposed to be the way for clients to see their therapists of choice and get out-of-network care, but the reality is that it can sometimes…

Many mental health practitioners struggle to fully grasp the ins and outs of HIPAA requirements, so they just copy and paste forms from other clinicians, use software that can be easily breached, and think that “as long as the client doesn’t mind using Venmo, Gmail, etc., it’s fine, right?” But that’s not how HIPAA works…

It’s often the case that therapists who are stepping into entrepreneurship feel overwhelmed and discouraged by the slow growth of their private practices or other ventures. They often struggle with promotion, and may even fall into the trap of gimmicky marketing and cookie-cutter branding and promises that ultimately don’t connect with anyone. Authenticity is the…