In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects.

On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?

The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing.

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host.

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host.

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host.

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In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete’s team can use agile thinking and processes. Pete is the head of global product…

In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital…

In this episode, we talk with Mark Hanoteau, Group Manager – Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark…