Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business. Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the…
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Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at…
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The speaker coach Orly Amor shares her wisdom on the Influence Global Podcast. Orly Amor grew up believing that knowledge is meant to be shared. After launching five companies and discovering firsthand how challenging it can be for experts to turn their insights into income, she made it her mission to help others do exactly…
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After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and…
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In this episode we talk about what it’s like to be a content creator with Anthony Hui. He is a content creator and social media manager who focuses on making content that actually resonates with and connects people. He has grown his own TikTok to 50k+ followers, created viral videos with millions of views, and…
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Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for innovation and entertainment…
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Stuart (Stu) Hazell is an award-winning global leader in employer branding and recruitment marketing, known for blending strategic creativity with data‑driven impact. With 15 years of experience across digital and traditional marketing roles at companies like CA Technologies, IBM, and Workday, he’s built employer brands that truly resonate across global talent markets. Learn more about…
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Birgit Raes a top sales enablement specialist for Panasonic’s Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts…
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Matt Hughes is not a YouTube sensation, this is true, but he does know how to create videos and he knows how to strategically launch your channel to make money from day one, that’s how he was able to generate £40,000 from YouTube with less than 1000 subscribers. With his video company he travelled the…
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Founder of The Breaking B2B agency and podcast Sam Dunning shares his amazing insights on what b2b marketers can do to leverage better conversions through search. Learn more about your ad choices. Visit megaphone.fm/adchoices
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