In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to…

In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major…

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn…

In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate…

In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why…

This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations…

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares…

Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce…

The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to…

Anita Verma is Senior Advisor at Dell Technologies. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline…