Influence Global Podcast

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

S8 Ep16: Cannes Lions The Biggest Advertising Festival Ft. Ed Davidson

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment…

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S8 Ep15: Why Streaming Is The Future For Content Creators Ft. Bonnie Bruderer

We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such…

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S8 Ep13: The Power of YouTube Ft. Matt Throne

Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to…

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S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms’ shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startups, creators have a…

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S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard…

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S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy

Ryan Debenham is the President of GRIN—the world’s first and leading Creator Management platform. He built his career starting as a software engineer, eventually leading AI and Data Analytics at Qualtrics, contributing to its $8 billion acquisition by SAP. Ryan then served as CTO for Route, helping drive revenue to $100M in just four years….

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S8 Ep8: Why Keeping A Healthy Fitness And Diet Regime Is Essential For Creatives And Entrepreneurs Ft. Dan Corbett

In this episode we talk to Daniel Corbett who is an award winning personal trainer, advanced nutritionist, and mentor with 25 years of experience in health and fitness

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S8 Ep9: The Real Impact Of The TikTok Ban – 170m Users Ft. Jonathan Futa

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement

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S8 Ep7: Why Immersive Events Are Storming Ft. Damian Norman

Damian Norman, is head of live events at the ExCeL in the Royal Docks, London.

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