On Brand with Nick Westergaard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

How MOO Blends E-Commerce and Emotion

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about…

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Why Smart Brands Still Make Bad Decisions

Ryan Hamilton is an associate professor of marketing at Emory University and co-author of The Growth Dilemma. As co-host of The Intuitive Customer podcast, he brings behavioral science to life through real-world brand strategy. This week on On Brand, Ryan joins me to explore why customer decisions aren’t as rational as we think, how brands…

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Brand Wisdom from the Guy Who Wrote the Book

David Aaker is Vice Chairman of Prophet and Professor Emeritus at the Berkeley Haas School of Business. Often called the “Father of Modern Branding,” David has authored 18 books and over 120 articles, shaping how marketers understand everything from brand equity to purpose-driven strategy. This week on On Brand, David returned to the show to…

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Why Story and Authenticity Win on LinkedIn

Regina Dowdell is a Content Solutions Consultant at LinkedIn, where she helps organizations craft creative, effective content strategies that drive business impact. With over 15 years of experience spanning nonprofits, tech, and startups, Regina brings a digital-first, entrepreneurial mindset to every brand she supports. This week on On Brand, Regina joined me to talk about…

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The Taboo Topics of Women Leaders

Nicole Johnston is a former global marketing leader turned transformational coach, with a career spanning Procter & Gamble, Hershey, and Newell Brands. Today, she helps women overcome career challenges as founder of innatePOWER™ and author of Taboo Topics: Things Women Should Talk About, But Don’t. This week on On Brand, Nicole joined me to talk…

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Rethinking Research for a Noisy World

Heather O’Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she’s a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity,…

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Marketing the Metaverse at Meta

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta’s Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week’s On Brand, Dave joined me to talk…

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How Album Design Shapes Brand Strategy

Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he’s led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week’s On Brand to talk about branding’s future—and how AI is changing the game. Mark…

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Mastering the Pause in Everyday Conversations

Cynthia Kane is the author of the new book The Pause Principle: How to Keep Your Cool in Tough Situations. A leading voice in intentional communication, Cynthia has helped over 70,000 people become less reactive and more kind, honest, and helpful in how they speak to themselves and others. Through her bestselling books, DailyOM course,…

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The Hollywood Blueprint for Brand Storytelling

Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O’Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me…

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