We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.
On this episode of OWN IT, we’re talking to Ali Cox from Noble West. It’s not every day that you run into an Olympic athlete. Ali not only is one, she was a member of the United States Silver Medal-winning Women’s Eight Rowing team in 2004. It’s also not every day you run into an…
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On this episode of OWN IT, we’re talking to Allison Bakken from Collective Measures. Her path to ownership is very different and interesting. She began at an agency called Nina Hale, once a small agency owned by a woman. When Nina retired, she sold the company to its employees. Allison became the managing director and…
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In this episode of OWN IT we’re talking to Rachel Carlson and Jourdan Huys from the brand new agency Foul Mouth. They officially announced the firm’s opening the week before we spoke, I’m so excited to talk to new agency owners at the very beginning of their journey. But make no mistake, Rachel and Jourdan…
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In this episode of Own It, we’ve got something new and special for you. Our conversations about closing the gender gap in advertising agency ownership shouldn’t be limited to just one person asking the questions. So I’ve asked Carrie Kerpen, who you heard me talk to a few weeks ago, to step in and host…
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In this episode, we’re talking to Nina Stanley of MOD. Her Philadelphia-based agency does amazing work around brand storytelling, strategy and creative, but is rooted in the study of consumer behavior, neuroscience and the psychology behind what makes advertising work. That’s a long way from starting her professional career as a ballerina. We talked about…
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Today, we’re talking to Sam Laubach and Meghan Martin from Here & Now Creative Co. The two are actually cousins, so they run a family business. They didn’t start out as collaborators, though. And I love their origin story. Meghan texted Sam one day and said, “Why don’t we just start our own agency?” YES!!!!…
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Today, we’re talking to Lisa Slagle from WHEELIE! Her firm specializes in video-centric campaigns and rebrands, but they say their creative is for people who thrive outside. As you might expect, she deals with a lot of clients in the outdoor industry. She’s an avid outdoor enthusiast like me. And being in Colorado helps her…
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Today, we’re talking to Carrie Kerpen of Likeable. Her agency was one of the early firms to lay claim on social media expertise and her business exploded with the trend. But she says that early and fast growth covered up a lot of problems she had to work through and learn from. Carrie tells us…
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Today, we’re talking to Stacy Durand of Smart Media Technologies. Stacy launched her own agency after years as the CEO of another. Stacy comes from the media buying segment of the industry, which as you’ll hear, is very different in gender dynamics. That turned out to be quite empowering for her. Our conversation about what…
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Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. In this episode, we talk to Kate Black and Susan Betteridge from Pahnke. I so enjoy hearing the…
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