In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage…

In this episode of Move-In Senior Living Marketing, host Larry Williams discusses the importance of the move-in experience for senior living communities with Murry Mercier, Director of Senior Living Solution Architecture at PointClickCare, and Kaden McKenzie, Director of Sales at Senior Sign. They explore common challenges faced during the move-in process, such as overwhelming paperwork…

In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes how authentic stories outperform amenities in marketing and fostering engagement. They discuss the hidden…

In this episode of the Move-In Senior Living Marketing Podcast, host Larry Williams speaks with Libby Lauer from Senior Source Consulting Group. Libby shares her expertise in senior living sales, mystery shopping, and customer experience. Key topics discussed include the discovery process’s importance, pricing transparency, avoiding generic building tours, and addressing concerns thoroughly before saying…

In this episode of The Move in Senior Living, we sit down with Jessica Freeburg, Senior Digital Marketing Analyst at Benedictine Living, to discuss the intricate process of revamping a senior living website. From navigating the RFP process for vendor selection to managing multiple stakeholders and launching 36 websites in just four months, Jessica shares…

In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19. We dive into Covenant Living’s approach, from building a career website from scratch to leveraging cutting-edge technology and marketing strategies for…

In this insightful episode of ‘Move in Senior Living Marketing,’ Larry Williams sits down with industry expert Lola Rain to delve into the critical aspects of senior living marketing. Lola shares her extensive 25 years of marketing experience and her passion for both the creative and analytical sides of the field. Key topics include the…

In this episode, the focus is on the importance of storytelling in senior living communities. The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography, who shares his expertise in capturing the vibrant lives of senior residents. Tom emphasizes the need for high-quality storytelling to highlight residents’ personal journeys…

In this episode, Larry Williams talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the senior living industry. They discuss the importance of emotional connections in marketing, strategies for leveraging data to inform business decisions and the value of bringing in talent from outside the industry. Greg emphasizes the need for transparency, clear…

In this episode, we speak with Jamie Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, who has over 25 years of experience in senior living. Jamie shares her insights on the importance of building genuine relationships with seniors and their families, discussing strategies for adapting sales and engagement methods…