In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author. Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master’s in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book. As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America. Sheila hosts “Milestone Moments in Business and Leadership,” where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of “Momentum: Daily Practices to Build Your Business & Thrive,” available on Amazon in both Kindle and paperback formats.  Stop letting your best content live in just one format. Visit ⁠PodToBook.com⁠ to discover how podcasters, coaches, and experts are building their authority with published books. To connect with Sheila visit: ⁠SheilaSlick.com⁠

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. ⁠https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos⁠

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrewa Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general.

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies.

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI.

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals.

In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects.

On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?

The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing.