Deep Dive into Agile Marketing

Hosted ByJohn Cass

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.


All Episodes

Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.

Episode Eleven: An interview with Travis Arnold

For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.

Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman

For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing.
Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences.
Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.

Episode Nine: An Interview with Jim Ewel

In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, “The Six Disciplines of Agile Marketing.” They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.

Episode Six: An Interview with Amy Luethmers

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it’s like to implement an Agile transformation at a higher education institution, what it’s like to train colleagues from other departments about the benefits of Agile, and how her team’s transformation also turned the marketing department into a true team; rather than functioning as creative services.

Episode Five: An Interview with Andrew Burrows

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM.

Episode Four: An Interview with Seema Sheth-Voss

In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.