In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, “The Six Disciplines of Agile Marketing.” They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.

Nina Rachetta returns to the podcast to discuss the basics of agile marketing.

In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M.

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it’s like to implement an Agile transformation at a higher education institution, what it’s like to train colleagues from other departments about the benefits of Agile, and how her team’s transformation also turned the marketing department into a true team; rather than functioning as creative services.

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM.

In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.

In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester.

Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes.

Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.
Don’t miss this exciting first episode from the Deep Dive into Agile Marketing!