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The Myth of the Rational Customer
Most of us believe we make rational choices, but our brains...
All Episodes
The OLIPOP Strategy for Category Disruption
Mark Lester and David Lester are brothers who have turned a...
Why Your CX Dashboard Needs a Piece of Humanity
The customer experience often feels like a series of accidental encounters,...
The Cringe-Free Guide to Personal Branding
Personal branding often feels like a race to see who can...
We Have an Attentional Health Problem
We often treat our attention like a machine to be controlled,...
The Leadership Joy Gap
We spend most of our lives working, yet so many of...
Making Intangible Brands Tangible
A creative vision is only as good as its execution. As...
Changing Narratives for Cultural Impact
We often hear that you shouldn’t judge a book by its...
When People Matter at Work the Brand Follows
Building a brand is about more than just what happens in...